A one-of-a-kind portfolio

The specialist-focused PAKSHOMA brand is one of the best manufacturers in the home appliances industry in Iran and the Middle East, working in the refrigerator and freezer, washing machine, dishwasher, vacuum cleaner and air conditioner categories in cooperation with research and development (R&D) teams of the biggest European and Asian brands. The most important manufacturing strategy of the company is paying special attention to industrial design – from idea to concept – in accordance with the local demands in Iran and the demand in the export target markets.

Midea is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Midea is also the world’s number one air-treatment brand*, offering a wide range of commercial, residential and even portable air-conditioners, humidifiers, dehumidifiers and air purifiers, as well as heaters and fans.

Kenwood is a leading global brand in baking and food preparation, known for its innovative stand mixers and food processors that help passionate home cooks get better results and achieve more in the kitchen. Established in 1947, engineer Kenneth Wood created the Chef range to enable cooks to be more creative, and explore new possibilities in home cooking.

From the very first washing machine to Wi-fi domestic appliances Candy has always been a pioneer when it comes to promoting innovation in the global washing market. It produced the first all-Italian washing machine in 1945 and was responsible for inventing the “modern” front loading version in the late fifties, setting the European standard which is still in force today.

The specialist and focused AUX brand started its activity with the production of various industrial and home air conditioning appliances in 1986.

Midea is also the world’s number one air-treatment brand*, offering a wide range of commercial, residential and even portable air-conditioners, humidifiers, dehumidifiers and air purifiers, as well as heaters and fans.