A one-of-a-kind portfolio
PAKSHOMA Always With YouThe specialist-focused PAKSHOMA brand is one of the best manufacturers in the home appliances industry in Iran and the Middle East, working in the refrigerator and freezer, washing machine, dishwasher, vacuum cleaner and air conditioner categories in cooperation with research and development (R&D) teams of the biggest European and Asian brands. The most important manufacturing strategy of the company is paying special attention to industrial design – from idea to concept – in accordance with the local demands in Iran and the demand in the export target markets.
MIDEA Make Yourself At HomeMidea is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Midea is also the world’s number one air-treatment brand*, offering a wide range of commercial, residential and even portable air-conditioners, humidifiers, dehumidifiers and air purifiers, as well as heaters and fans.
KENWOOD Feed your imaginationKenwood is a leading global brand in baking and food preparation, known for its innovative stand mixers and food processors that help passionate home cooks get better results and achieve more in the kitchen. Established in 1947, engineer Kenneth Wood created the Chef range to enable cooks to be more creative, and explore new possibilities in home cooking.
CANDY Italian LifestyleFrom the very first washing machine to Wi-fi domestic appliances Candy has always been a pioneer when it comes to promoting innovation in the global washing market. It produced the first all-Italian washing machine in 1945 and was responsible for inventing the “modern” front loading version in the late fifties, setting the European standard which is still in force today.
AUX Air Conditioning Specialist BrandThe specialist and focused AUX brand started its activity with the production of various industrial and home air conditioning appliances in 1986.Midea is also the world’s number one air-treatment brand*, offering a wide range of commercial, residential and even portable air-conditioners, humidifiers, dehumidifiers and air purifiers, as well as heaters and fans.
PAKSHOMA Group at a glance
A concise review of our business mission and the path we have traversed
Years of Experience
The starting point was the creation of the Lady Wash washing machine more than 40 years ago, later continuing in joint cooperation between PAKSHOMA and PHILIPS, LG, MIDEA, CANDY, HOOVER and HAIER…
One of our business development philosophies is increasing the employment rate among Iranian households in order to generate added value in national product and contribute to the growth of national economy.
After Sales Service Centers
PAK SERVICE® is the registered customer service brand with 700 centers throughout Iran. This center was established in 2005 with the primary purpose to provide after-sales services for PAKSHOMA brand-group’s products and supply spare parts for various major and small home appliances.
PAKSHOMA group’s marketing department has measured the NPS (Net Promoter Score) index for the group’s products using precise quantitative mensuration from consumer panels on a widespread level, and the resulting number is 9 out of 10.
Research and Development
PAKSHOMA Group annually allocates 4.7% of the company’s total turnover to invest in research and development for new products.
PAKSHOMA industrial production company has become the largest producer of white home appliances in the Middle East with a production infrastructure area larger than 400,000 sqm.