Household Appliances Brands
PAKSHOMA Always With YouThe specialist-focused PAKSHOMA brand is one of the best manufacturers in the home appliances industry in Iran and the Middle East, working in the refrigerator and freezer, washing machine, dishwasher, vacuum cleaner and air conditioner categories in cooperation with research and development (R&D) teams of the biggest European and Asian brands. The most important manufacturing strategy of the company is paying special attention to industrial design – from idea to concept – in accordance with the local demands in Iran and the demand in the export target markets.
MIDEA Make Yourself at HomeMIDEA group is the largest manufacturer of home appliances in the world (according to the Euromonitor report based on Fortune’s assessment in 2017). The company is one the top 5 best home appliances manufacturers in the world. MIDEA products are exported to 168 countries and every two seconds, one product made by this global brand is being sold in the world.
CANDY Italian LifestyleIn 1945, CANDY was born into life by Fumagali brothers in Italy, the world's origin of design and lifestyle. CANDY is a subsidiary of HAIER EUROPE and the most important brand (masterbrand) of the CANDY-HOOVER group. The quality and the European-Italian design of the products are the two factors leading to the worldwide success and reputation of CANDY.
CORAL Core of LifeDue to the changes in the environmental conditions and the purchase patterns of Iranian people, PAKSHOMA brand-group decided to create a new brand in cooperation with South Korean home appliances manufacturers and designers through a combination of excitement, youthful exhilaration and modern lifestyle in 2010 and the brand is called CORAL.
ZEROWATT Many Ideas…Zero ProblemsZEROWATT is an Italian brand with a history of more than 70 years that has relied on the philosophy of manufacturing products based on global cutting-edge technology with zero problems and has been looking for ideal solutions for the current and future generation. Given the fact that ZEROWATT is an Italian brand, the creation of charming designs for their products is rooted in their culture, which has always provided the necessary conditions for meeting end-user expectations.
PAK SERVICE® is the registered customer service brand with 700 centers throughout Iran. This center was established in 2005 with the primary purpose
to provide after-sales services for PAKSHOMA brand-group’s products and supply spare parts for various major and small home appliances.
In order to adapt with the new environmental conditions in Iran’s business ecosystem, PAKSHOMA group-brand has established the PAKSHOMA CITY chain stores in Iran. Furthermore, PAKSHOMA ONLINE STORE provides service as PAKSHOMA group-brand’s sole exclusive online shop, providing easy access to the group’s products in order to analyze, compare and purchase.PAKSHOMA ONLINE STORE / PAKSHOMA CITY
PAKSHOMA Group at a glance
A concise review of our business mission and the path we have traversed
Years of Experience
The starting point was the creation of the Lady Wash washing machine more than 40 years ago, later continuing in joint cooperation between PAKSHOMA and PHILIPS, LG, MIDEA, CANDY, HOOVER and HAIER…
One of our business development philosophies is increasing the employment rate among Iranian households in order to generate added value in national product and contribute to the growth of national economy.
After Sales Service Centers
PAK SERVICE® is the registered customer service brand with 700 centers throughout Iran. This center was established in 2005 with the primary purpose to provide after-sales services for PAKSHOMA brand-group’s products and supply spare parts for various major and small home appliances.
PAKSHOMA group’s marketing department has measured the NPS (Net Promoter Score) index for the group’s products using precise quantitative mensuration from consumer panels on a widespread level, and the resulting number is 9 out of 10.
Research and Development
PAKSHOMA Group annually allocates 4.7% of the company’s total turnover to invest in research and development for new products.
PAKSHOMA industrial production company has become the largest producer of white home appliances in the Middle East with a production infrastructure area larger than 200,000 sqm.